It has been a core talking point for the last 20 years about how ICT should be run as a ‘business within a business’. ICT used to ‘manufacture’ most of their services but now, as we head towards the 2020s, we see an explosion of service choices – it is a new delivery model for ICT! So how can ICT best position itself to play a relevant and effective role in today’s enterprises – both manufacturing and sourcing services – and offering targeted end-to-end business solutions that meet the needs of the modern organisation?